Grata

Comparison Pages

The first campaign we implemented for Grata was a set of comparison pages, comparing their solution to their competitors.These pages were built by the Veza team with conversions as the top priority, but we also invested a lot in their SEO. In fact, all the content of these pages was first researched and outlined by the SEO team, before the Grata team wrote the actual copy.Indeed, today these pages drive a significant number of conversions, they are used with great success for various ad campaigns, and are some of the best-performing pages on the website when it comes to organic traffic.

Product Pages


To support Grata on their business goals, we worked closely to build many other pages as well. 
These include product/feature pages, new offerings - like their API page, and more. Each page was first outlined by the SEO team, 
then implemented by the Veza web team, and then returned to our team for SEO growth and CRO testing.More than anything else we did for the Grata campaign, these pages have helped the website maximize its topical authority. 
Today, we find that almost any piece of content we publish gets traction immediately, and that is thanks to all the topical and semantic coverage we’ve achieved throughout the site.


Blog Content 


As we do with every SEO campaign, we provided the Grata team with a Content Strategy full of high-value SEO content topics.To get to these topics, we conducted (very) thorough keyword research, that allowed us to identify various opportunities in their industry.Of course, we don’t only provide topics for writing. We conduct keyword research for each topic separately and pre-define all on-page SEO elements for each piece of content. In addition to these, we give the writer(s) clear instructions on what they need to research and write for each topic.

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As we do with every SEO campaign, we provided the Grata team with a Content Strategy full of high-value SEO content topics.To get to these topics, we conducted (very) thorough keyword research, that allowed us to identify various opportunities in their industry.Of course, we don’t only provide topics for writing. We conduct keyword research for each topic separately and pre-define all on-page SEO elements for each piece of content. In addition to these, we give the writer(s) clear instructions on what they need to research and write for each topic.

Link Building

Even though link-building has not been our main focus in the Grata campaign, we’ve still invested time and resources into increasing the authority of the Grata website.

Unlinked Brand Mentions

We scoured the web and found all references to the Grata brand that weren’t actually linked back to the website.This campaign provides a low-hanging fruit opportunity to capture backlinks organically, with a simple outreach email.We’ve also set up automations that let us know any time a new unlinked brand mention pops up, allowing us to capture those as well.

Guest Posting

Throughout the campaign, we’ve published guest posts on various trusted websites, increasing the authority of the Grata website.Each website has been vetted manually, ensuring high-quality links that move the needle and protect the brand’s integrity.