Try out our Free CTR Calculator! 

Click Through Rate Calculator

Find out your ad campaigns’ CTR with a click. Simply input all the numbers in our Free Click-Through Rate Calculator.

Our free tool also helps you test different scenarios and values to plan your digital marketing strategy effectively.

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Plus, if you are into SEO, calculating SERP CTR offers meaningful metrics to gauge your website’s organic performance.

How To Calculate Click-Through Rate

Here is how you can calculate the click-through rate for your ad (or page in SERPs): Just take the number of clicks within a specific time period and then divide it by the number of impressions your ad (or page) had during the same period. 

CTR Example

If a Google ad had 10,000 impressions within one week, and 300 users clicked on it, your CTR is 3% for that week: (10,000/300)x100=3%

Click-Through Rate (CTR) Formula

Here is the formula to calculate Click-Through Rate (CTR) ​

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CTR = Total Clicks / Total Impressions x 100

What Is CTR (Click-Through Rate)?

Click-through rate (CTR) is an online advertising measurement that shows the percentage of clicks an ad receives in relation to its impressions.

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A high CTR is one of the metrics that determine a successful ad campaign.

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In SEO, click-through rate shows how many of those users who came across your link actually clicked on it. If your page has a low CTR in search results, it often means that your title is not inviting or relevant to some of the search queries it ranks for.

What Is A Good Click Through Rate?

Average click-through rates vary considerably for different industries, businesses, ad types, and keywords. Consequently, there can be no set value that qualifies as a good CTR.

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For example, last year, the average CTR benchmark for Google/Microsoft search ads ranged from 10,3% in the travel industry down to 4,76% for attorney and legal services.

What Does Click-Through Rate Tell You?

Click-through rate measures a variety of impressions/engagement ratios that help digital marketers and SEOs evaluate processes and make informed decisions. All online media use CTR measurements: from search and display ads to on-page CTAs (Calls To Action).

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CTR evaluates the effectiveness and appeal of your ads, marketing emails, SEO content, etc. It helps you find out what works and what doesn’t. 

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For example, in Facebook Ads, a high CTR indicates that your audience likes your message, your creative, and your overall ad. However, a high CPA (Cost Per Acquisition) would show that some ad components are obviously not optimized for conversions.

Click-Through Rates In Email Marketing

In email marketing, click-through rates are calculated based on how many times recipients who opened the email clicked on one or more links.

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Along with other metrics, such as conversion rate and unsubscribe rate, newsletter CTR indicates the effectiveness of your email marketing campaigns.

Email Click Rate Vs. Click Through Rate

Click Rate (CR) and Click Through Rate (CTR) are two core metrics that determine the success of email marketing campaigns.

1. Click Rate (CR): The ratio of email clicks per email deliveries.
   Formula: Email Click Rate = Total Email Clicks / Number Of Emails Delivered x 100
   Example: If your marketing email was delivered to 1000 recipients, and 100 of them performed a total of 150 clicks, then your CR is 15%.

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2. Click Through Rate (CTR): The ratio of email clicks per email opens.

Formula: Email Click Through Rate = Total Email Clicks / Number Of Emails Opened x 100
Example: If your marketing email was delivered to 1000 recipients, 200 recipients opened your email, and 100 of them performed a total of 150 clicks, then your CTR is 75%.

The Difference Between Click-Through Rate Vs. Conversion Rate

While CTR (click-through rate) shows how many of the users who saw your message or content clicked on it, Conversion Rate (CR) indicates how many ad, website, or app visitors completed a desired action (purchase, share, email signup, download, etc.) 

Click Through Rate Vs. Click To Open Rate

In email marketing, Click Through Rate measures the amount of email clicks in relation to the number of emails delivered. 

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Click To Open Rate (CTRO) compares unique clicks to unique email opens. CTRO  looks at clicks as a percentage of opens.

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In email marketing, CTRO can give us valuable insights for improvements regarding email subject, message design, content, type of links, time/day sent, and more. In short, it provides an overview of whether and how an email prompts recipients to take action.

Engagement Rate Vs. Click Through Rate

Engagement rate (ER) measures the percentage of your audience that engages with your content in various ways. In contrast, CTR shows the percentage of clicks compared to the number of times your content was shown to an audience over a specific timeframe.

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In social media, there are various types of user interactions, e.g., likes, shares, comments, clicks, etc. 

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As a result, you can measure engagement rate by reach, post, impressions, or views. In paid ads, you can also calculate the Cost Per Engagement (CPE). Moreover, you can monitor your daily overall engagement rate and apply it to a long-term analysis.

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In social media, a high engagement rate is anything above 5%. 

Why Do Click-Through Rates Matter?

CTR is one way to show advertisers and advertising platforms what works and what doesn’t. A high click-through rate indicates that an ad is relevant to the intended audience.

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In Google Ads, for example, click-through rates affect your Ad Rank. Even though PPC ads in Google are auction-based, impressions and positioning are not only affected by the bid amount. Quality and user experience are also considered.

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In this respect, a high CTR improves your Ad Quality Score and gives you higher ad positions for lower costs. Plus, you drive a high number of people to your brand.

When Higher Click-Through Rates Are Actually Bad For Business?

On top of click-through rates, other factors like CPA and ROI are used to measure the overall success of your ads. Surprisingly, a high CTR can sometimes be a negative indicator.

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As an example, a higher CTR can be bad for business for:

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• Keywords not related to your services.
• Expensive keywords without adequate ROI.
• Polysemic keywords (i.e., when the same word has different meanings).
• Identical abbreviations of words (e.g., AV means AudioVisual and Anti-Virus)

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In cases like this, your ad spend increases without returning any profit. Plus, your Google Ad Quality drops because clicks result in high bounce rates.

Achieving Strong Click-Through Rates For Your Ads

Marketers use different techniques to increase click-through rates in PPC ads. 

How to Increase Your CTR

Here are some of the things you can improve for a higher click-through rate in your ads:

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• Ad extensions

• CTAs

• A/B testing

• Ad copy

• Audience targeting

Clickthrough Rate (CTR): Definition

According to Google, CTR shows how many times users who come across your ad or free listing end up clicking on it. You can measure the clickthrough rate individually for every ad, listing, and keyword.

Benefits Of Using A CTR Calculator

Using a CTR calculator lets you quickly find your click-through rate for any given number of clicks and impressions. If you monitor your CTR regularly, the online calculator can help you check values for current and future advertising campaigns.

FAQ

Here’s a list of common questions related to CTR calculations.

When Should I Use A CTR Calculator?

Expert advertisers check their CTR regularly - frequency depends on the type of ad. In seasonal offers and flash sales, for example, you need to evaluate your click-through rate more often than in ‘always-on’ campaigns.

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If your advertising network does not offer automated CTR values, then you can use our free CTR calculator. You can also calculate your CTR for any SEO-optimized content and see how appealing your page titles and descriptions are to searchers.

What Affects Your CTR?

Various elements affect your CTR. In Google or Bing Ads, their position in SEPRs affects CTR.  The higher an ad appears on the results page, the more clicks it gets. Ads appearing above the fold get the most clicks.

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CTR is also affected by factors such as the market sector and user profiles. Some industries, for example, have higher click-through rates than others. 

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Moreover, the look and content of an ad are critical for a good clickthrough rate. In Social Ads, imagery is closely related to CTR.

What Is Impressions Click Through Rate?

Impressions Click Through Rate is a video marketing metric. It’s extensively used on YouTube to measure how often users watch a video after seeing a “registered” video thumbnail.

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An average impressions CTR on YouTube typically ranges from 2% to 10%. To assess this metric, you need to consider various aspects, such as where the video thumbnail appears or the amount of impressions shown in your video analytics.

What Is An Average Click Through Rate?

An average CTR generates a point of reference for the overall performance of any digital marketing effort during a set period of time.

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You can also check the average CTRs of online publishers to run quick comparisons with your own measurements.  For instance:

• The average CTR in search advertising worldwide has been around 1.6% in the past couple of years.
• Social media ads' average CTR worldwide was approx. %1.2 last year.
• In SEO, the top search result generated 39.8% CTR (average) last year, with 18.7% for 2nd place and 10.2% for the 3rd result on the first page.

Is CTR Used To Measure Online Ads Performance?

Yes, CTR in marketing is one of the metrics used to measure online ads performance and gives you an idea of the appeal of your ad to your targeted audience.

What Is Ad Impression?

An ad impression is counted every time an ad appears in its intended medium, like Google’s display network, Facebook feed, etc.

What Does CTR Mean For Publishers?

Publishers looking to monetize their websites must consider ways to increase their CTR.

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High CTR here means that:

1. The ads hosted on your page are relevant to your visitors. 
2. Your website becomes significant for your ad network.
3. You increase income from your pages. 

What Should I Do If My Clickthrough Rate Is Low?

If your clickthrough rate is low, you need to see how to increase your CTR, depending on the platform. Social media ads, for instance, work differently than PPC ads.

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In any case, to fix low CTR you can work on the following:

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• Compelling CTAs
• Inviting headlines
• Popular hashtags
• Exciting visuals

What Is Click Through Rate Manipulation

In search engine optimization, CTR manipulation uses some rather black hat tactics to make a page seem more popular than it really is.

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By showing search engines a higher click-through rate, your content seems more valuable to users than that of your competitors. As a result, you enjoy higher rankings.

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The most common way to manipulate CTR is with automated software, click bots, and CTR traffic bots - though you are at risk of Google penalties.

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Some other methods of CTR manipulation that better abide by Google’s guidelines include:

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• Use email marketing to enhance the click rate on your pages.
• Post website content to social media and eventually promote it with paid ads.
• Drive traffic to your inner landing pages via PPC ads.

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Still, if Google suspects you are using the above to manipulate CTR, you can still get penalized. 

Clickthrough Rate (CTR) In SEO

In SEO, clickthrough rate measures the ratio between users who clicked on your snippet in search results to the total number of users who saw your snippet.

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Use our Free CTR Calculator to easily measure your SEO click-through rate. 

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Check out other free tools:

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